International Marketing Intelligence System (IMIS) for effective International Business: Bundle of marketing management strategies based on Neuroscience.... - Couverture souple

Anwar, Dr. Mohd Sadique Shaikh

Couverture souple

ISBN 10 : 1689506326 ISBN 13 : 9781689506328

Editeur : Independently published, 2019

Synopsis

The excessive number of brands on the market leads to information overload. Technical specifications on most products prevent a regular consumer from determining the product’s real value. Urbanization of a modern society creates an environment with too many shops offering similar products. This is precisely why it is essentially important to explore the methods of a neuroscientific discipline, in order to find out whether marketing choices that have been made lead to maximum consumer satisfaction. Neuromarketing, as a scientific discipline in the field of marketing research, represents an implementation of neuroscientific methods, with a purpose of a better understanding of human behaviour. As a sublimation of two scientific disciplines-consumer behaviour and neuroscience - neuromarketing replaces the traditional types of marketing research. The purpose of this book is to introduce the postulates and the methodology of neuromarketing application, from the scientific and professional point of view.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1689506326
• ISBN 13: 9781689506328
• Reliure: Broché
• Nombre de pages: 394
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg