Hillstrom's Pricing: A Practical Guide to Understanding and Optimizing Customer Behavior via Prices - Couverture souple

Hillstrom, Kevin

 
9781696438865: Hillstrom's Pricing: A Practical Guide to Understanding and Optimizing Customer Behavior via Prices
Couverture souple
ISBN 10 : 1696438861 ISBN 13 : 9781696438865
Editeur : Independently published, 2019

Synopsis

In modern commerce we assume that businesses can grow by expanding into new or unique channels. We assume that great merchandise will cause prospects to convert to customers. We should also assume that the price a customer pays for a specific item plays a key role in determining how successful a brand is. In this booklet, Kevin Hillstrom explores a series of analytics designed to illustrate many ways that pricing tactics impact downstream customer spend. The reader will gain an appreciation for understanding how subtle merchandise changes lead to significant changes in customer behavior.

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Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1696438861
ISBN 13 
9781696438865
Reliure
Broché
Nombre de pages
54
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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