Global PR in the Digital Age: A guide for practitioners and beginners - Couverture souple

Avercamp, Eric P

Couverture souple

ISBN 10 : 1698967799 ISBN 13 : 9781698967790

Editeur : Independently published, 2019

Synopsis

Do you need to communicate with customers, opinion leaders, influencers and the media in more than one country? Then this book was made for you. It is a guide for practitioners and beginners alike. It addresses the roles of artificial intelligence (AI), evolving markets and budget and time saving strategies for global content and KPIs. It helps you to ask the right questions when designing a global strategy and to select the appropriate tools and agencies when launching your product worldwide. Real-world examples illustrate the where, what, why of successful strategies and how to survive the everyday constraints of time and budget. The author is a practitioner who has worked with and for many of the household brands in global tech. He shares insights from B2C and B2B brands, from the perpective of both buyer and seller. He will take you on a Sensei-Senpai express tour of global PR: from apprentice to master in just one weekend!

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1698967799
• ISBN 13: 9781698967790
• Reliure: Broché
• Nombre de pages: 156
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg