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GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING INDUSTRY: A Case Study - Couverture souple

Tshilomb JK, Joseph

 
9781702590266: GLOBAL STRATEGIC MANAGEMENT IN ADVERTISING INDUSTRY: A Case Study
Couverture souple
ISBN 10 : 1702590267 ISBN 13 : 9781702590266
Editeur : Independently published, 2019

Synopsis

This study examines the patterns and trends on both the theory and practice in the field of Strategic Management in the Global Adversing Industry. Strategy is considered as an appeal to rational decision-making rather than to instinct.In a business organisation, such performances will focus on creating value for profit and guiding the company towards the future in a chaging environment. This study look at the drivers of the changes in the Global Advertising Industry and proposes some solutions for management issues in this industry.

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Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1702590267
ISBN 13 
9781702590266
Reliure
Broché
Nombre de pages
40
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg