Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click - Couverture souple

Kennedy, Chris

 
9781709803932: Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click
Couverture souple
ISBN 10 : 1709803932 ISBN 13 : 9781709803932
Editeur : Independently published, 2019

Synopsis

This entirely practical guide teaches you how to write ad copy that conveys your brand and converts clicks into sales, traffic, and sign-ups, while avoiding flashy, artistic ads that have zero selling power. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals consistently, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing.

  • Understand your audience.
  • Convert clicks to sales.
  • Hit your advertising goals.
  • Grab the reader's attention.
  • Research SEO keywords.
  • Keep content relevant.
  • Funnel readers to a final call-to-action instruction.
  • Improve the chances of acquiring new customers in your ads.
  • Avoid clickbait and dying trends.
  • Recognize the importance of choosing grammar and syntax carefully.
  • Master business-to-business etiquette.
  • Use search operators to conduct marketing research efficiently.

Contents
1. Web Ads
2. Web Headlines
3. Choosing the Perfect Word or Phrase
4. Marketing to Businesses
5. Advanced Google Searches

About the Author
Chris Kennedy is a writer, editor, and programmer based in Boulder, Colorado. When he's not typing, Chris climbs rocks, revises his screenplays, and reads the journals of polar explorers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2019
Langue
anglais
ISBN 10 
1709803932
ISBN 13 
9781709803932
Reliure
Broché
Nombre de pages
142
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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