Articles liés à Is It News?: Writing press releases that really work

Is It News?: Writing press releases that really work - Couverture souple

Labrow, Peter; Clarke, Robert

 
9781716516733: Is It News?: Writing press releases that really work
Couverture souple
ISBN 10 : 1716516730 ISBN 13 : 9781716516733
Editeur : Lulu.com, 2020

Synopsis

Every day, countless press releases are written and distributed. Some succeed, but most disappear without trace. Is it because – as some people claim – press releases no longer work? Or – as others say – because there are too many press releases? Emphatically, no. The brutal truth is that they fail, primarily, because they are neither interesting nor well written. Often casually dismissed as one of the easiest marketing tasks, writing a powerful, clear press release can be anything but. Is It News? is a detailed, in-depth guide for anyone tasked with writing press releases – whether a publicity professional, marketer or small-business owner. Based on the authors’ combined sixty years’ experience, Is it News? tackles the subject in rare depth – providing a comprehensive, practical, logical and understandable framework for dependable publicity success.

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Éditeur
Lulu.com
Date d'édition
2020
Langue
anglais
ISBN 10 
1716516730
ISBN 13 
9781716516733
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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