Solved: How to Get More from Your LinkedIn Experience - Couverture souple

Roy Ph.D., Donald P.

Couverture souple

ISBN 10 : 1717518699 ISBN 13 : 9781717518699

Editeur : CreateSpace Independent Publishing Platform, 2018

Synopsis

You may have heard of LinkedIn described as Facebook for business. That comparison misses the mark as to the value of LinkedIn to your personal brand. Think of your professional identity as being a brand (because it is). Like a product brand, you are always tweaking your personal brand to convey value offered. On LinkedIn, the centerpiece of your brand is the profile. It is your self-marketing brochure. A strong profile supports other activities in which users engage: • Networking – Building good relationships • Creating – Sharing knowledge to help others • Seeking – Exploring new growth opportunities Whether you are a relative newcomer to LinkedIn or wanting to enjoy greater impact from it, LinkedIn Solved shares ideas and best practices for enhancing your personal brand. Your personal brand is too important to adopt a “set it and forget it” approach to your LinkedIn presence. Great brands are not built overnight. Your personal brand is no exception. Try the ideas presented in this book to increase confidence using LinkedIn and get more out of the time invested in it.

A propos du livre

À propos de l'auteur

Donald P. (Don) Roy is professor of marketing at Middle Tennessee State University. Don has enjoyed a marketing career spanning over 30 years, even longer if you count his paper route in middle school. After graduating from Mississippi State University with a degree in marketing, Don began his marketing career with stints in department store management and consumer packaged goods sales over a 10-year period. While completing an MBA at Mississippi College, Don decided to follow in the footsteps of professors that influenced him during his graduate program and become a college professor. He graduated with a Ph.D. from the University of Memphis. Preparing the next generation of marketing profession-als motivated Don to become a professor, and he has relished the chance to train future marketers over the past two decades. He has received teaching awards from the Marketing Management Association (Master Teacher Award) and Middle Tennessee State University (Out-standing Teacher Award). Don has merged two of his professional passions—branding and mentoring—in his research into personal branding. His expertise includes using online communication channels for personal branding. He has made numerous presentations on using LinkedIn and other social media for personal branding. Don and his wife, Sara, live in Murfreesboro, Tennessee and have three sons.

Détails de l'édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1717518699
• ISBN 13: 9781717518699
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg