Building Digital Culture: A Practical Guide to Successful Digital Transformation

Rowles, Daniel; Brown, Thomas

ISBN 10 : 1721387749 ISBN 13 : 9781721387748

Editeur : Brilliance Audio, 2019

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WINNER : 2018 Chartered Management Institute Management Book of the Year - Management Futures Category

Building Digital ture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Building Digital ture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital ture you'll most likely fail, or at least fall short of what you want to achieve.
Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital.

Building Digital ture is based on more than 200 hours of research, candid interws and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.

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