Have you ever dreamed of swapping the rat race for a fitness-centred lifestyle?
Do you wonder what it would be like to get well paid for helping others become fitter and healthier?
You’re not alone. A growing number of people are responding to the problem of widespread lifestyle dis-ease by abandoning well paid corporate and military careers to pursue a healthier vocation as a personal trainer or independent gym owner. But it can be difficult to transition into the mindset and role of a small business owner in an unregulated industry where conventional career paths don’t exist. Competition is intense. The traditional path of getting a job, a promotion and working your way up the ladder does not apply here. The fitness industry is unsophisticated, unregulated and has the highest drop-out rate of any other sector.
Personal trainers and independent gym owners find themselves working long hours in split shifts. Very early morning starts and late evenings make it an extremely tough gig. In fact, a newly-qualified personal trainer entering the industry today can expect to earn less than the serving staff at a fast food restaurant. It is easy to see why most trainers burn out from working long hours or end up working two jobs just to make ends meet.
What makes it so tough? Unlike other health sectors, the fitness industry is self-regulated. That effectively makes it unregulated. This opens the door for unscrupulous opportunists to make false claims which in turn makes things very difficult for honest operators. Large health club chains and franchises employ aggressive business tactics purely to maximise profit for their shareholders. They get away with treating their clients with contempt and exploiting their employees and associates. What other industry would have you pay rent to your employer just to work there? It’s insane.
Fitness is a very trendy industry and things change very quickly. Most fitness marketing and career advice is doled out by marketers with out-of-date industry knowledge or by well-meaning trainers who became successful using strategies that are now obsolete. Common practices are not actually best practice (such as rewarding clients for NOT exercising). Everyone is doing it so it must work, right?
Wrong! That’s why we have the highest dropout rate of any career and why the industry is letting everyone down. Obesity and lifestyle dis-ease have been on the increase for 30 years and the fitness industry is not even making a dent. Yet it is these apparent shortcomings that expose a goldmine of opportunity. If you’re ready to make a huge difference as a fitness professional and get well paid for doing it, this is the book for you.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Paperback. Etat : Brand New. 148 pages. 8.00x5.00x0.34 inches. In Stock. N° de réf. du vendeur zk1726657884
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