POINTS Methodology: A Blue Print for Digital Marketing Strategy - Couverture souple

Restrepo, Sergio

 
9781730787621: POINTS Methodology: A Blue Print for Digital Marketing Strategy
Couverture souple
ISBN 10 : 1730787622 ISBN 13 : 9781730787621
Editeur : Independently published, 2018

Synopsis

Many companies today fail with their digital marketing efforts because they have no strategic maps in place for digital marketing. They are essentially “flying blind” and hoping they find something that works. Instead of having a real plan, they utilize tactical initiatives and believe it is the same thing as strategy. However, it’s not. Those are individual tactics and not a full plan, which you need if you hope to succeed.When the POINTS Methodology is used, it can help to provide companies with the essential roadmap that is needed to develop a powerful digital marketing strategy. Having a plan in place, knowing the steps you need to take, the tools and steps to sustain your strategy in time, will make successful digital marketing much easier.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2018
Langue
anglais
ISBN 10 
1730787622
ISBN 13 
9781730787621
Reliure
Broché
Nombre de pages
286
Coordonnées du fabricant
non disponible
Personne responsable
non disponible