The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets.
FasTrack is a start-to-finish, step-by-step process that provides a business solution that will maximize a company's success in global markets by streamlining its global expansion process and exponentially growing its sales and profits. Start up a successful FasTrack program. Target high-potential export markets. Build export market expansion plans. Build a highly effective export organization. Build a successful export distribution network. Build profitable global export sales. Maximize sales potential through market penetration. Globalize the company's strategy and strategic profile.
The book has 420 pages and provides in-depth textual guidance, 156 detailed process and decision worksheets, 54 insightful case examples, and over 100 resource links for Canadian and U.S. companies.
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W. Gary Winget is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. He served as the former Assistant Director for Export Development at the Minnesota Trade Office where he received the Governor's Award for his outstanding efforts in initiating a targeted industry export marketing program. He was co-author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. His company was honored with the U.S Presidential "E" Award for its outstanding contribution to the export expansion program of the United States. He was awarded a Bush Mid-Career Fellowship to study public policy at Yale University. Winget received his B.S. in commerce and law from the University of Illinois - Urbana Champaign.
Sandra L Renner is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. She served as the Chair of the U.S. Department of COmmerce's Minnesota District Export Council, Associate Member of the National District Export Council, and a member of the Minnesota Committee of the U.S. Global Leadership Coalition. She was the former Director for Export Development at the Minnesota Trade Office and served as an instructor in international business and marketing at Minnesota State University. She was co-author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. Her company was honored with the U.S Presidential "E" Award for its outstanding contribution to the export expansion program of the United States. Renner received her B.S. in marketing and economics and an MBA from Minnesota State University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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