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Ramping Your Brand: How to Ride the Killer CPG Growth Curve - Couverture souple

Richardson PhD, James F.

 
9781733444606: Ramping Your Brand: How to Ride the Killer CPG Growth Curve
Couverture souple
ISBN 10 : 1733444602 ISBN 13 : 9781733444606
Editeur : PGS Press, 2019

Synopsis

Do you want exponential growth?

In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

  • Part 1. Designing to Command a Premium
    This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
  • Part 2. Managing A Small Experiment
    Don’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
  • Part 3. Fine Tuning the Conversion Playbook
    Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth.
  • Part 4. Accelerating to Scale
    There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

    Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    PGS Press
    Date d'édition
    2019
    Langue
    anglais
    ISBN 10 
    1733444602
    ISBN 13 
    9781733444606
    Reliure
    Broché
    Nombre de pages
    238
    Coordonnées du fabricant
    non disponible
    Personne responsable
    non disponible