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Ramping Your Brand: How to Ride the Killer CPG Growth Curve - Couverture souple

Richardson PhD, James F.

 
9781733444644: Ramping Your Brand: How to Ride the Killer CPG Growth Curve
Couverture souple
ISBN 10 : 1733444645 ISBN 13 : 9781733444644
Editeur : PGS Press, 2025

Synopsis

Do you want exponential growth?

In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

  • Part 1. Designing to Command a Premium
    This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
  • Part 2. Managing A Small Experiment
    Don’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
  • Part 3. Fine Tuning the Conversion Playbook
    Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth.
  • Part 4. Accelerating to Scale
    There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
PGS Press
Date d'édition
2025
Langue
anglais
ISBN 10 
1733444645
ISBN 13 
9781733444644
Reliure
Broché
Nombre de pages
262
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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