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Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue - Couverture souple

Davis, Jeff

 
9781733450409: Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue
Couverture souple
ISBN 10 : 1733450408 ISBN 13 : 9781733450409
Editeur : JD2 Publishing, LLC, 2019

Synopsis


A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers. 

Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, Jeff Davis, a sales and marketing alignment expert offers a step-by-step guide for sales and marketing to join forces, thereby creating a partnership between the two to meet the new demands of the modern buyer.  

Digital disruption has spurred B2B leaders to rethink the silo mentality that has been responsible for the dysfunctional relationship between sales and marketing. When alignment transformation is handled slowly and with open communication, companies will be able to provide a higher-level customer experience to satisfy target buyers’ demands. Create Togetherness presents the many advantages companies experience after the alignment transformation of sales and marketing has been implemented. 

This book provides valuable insights by helping leaders:
•    Discover the extent of misalignment between sales and marketing in their organization. 
•    Understand the benefits of a strategic approach to long-term, sustainable alignment.
•    Learn why technology cannot cure misalignment.
•    Discover a strategic roadmap to start the alignment transformation journey.

Enjoy the journey to creating togetherness.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
JD2 Publishing, LLC
Date d'édition
2019
Langue
anglais
ISBN 10 
1733450408
ISBN 13 
9781733450409
Reliure
Broché
Nombre de pages
142
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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