F!!ck Your Formula: Why Following Rules Is the Worst Marketing Decision You’ll Ever Make - Couverture souple

Cross, Brian; Perlut, Aaron

Couverture souple

ISBN 10 : 1733492615 ISBN 13 : 9781733492614

Editeur : Elastic Media, 2020

Synopsis

You’ve seen the headlines before:10 tips guaranteed to boost your conversion rate!The only branding blueprint you’ll ever need!5 steps to hacking Facebook’s algorithm!The marketing industry is saturated with so-called gurus who are desperate to bestow their brilliant formulas to eager audiences. Ironically though, brands achieve the best results when rulebooks get tossed out. Something’s gotta give. So, what can you expect from two marketers putting their own industry on blast? For starters, you’ll learn the power of dissent and the pitfalls of “best practices.” But most importantly, you’ll see why following rules isn’t all it’s cracked up to be. In fact, it might be the worst marketing decision you’ll ever make.

Détails de l'édition

• Éditeur: Elastic Media
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1733492615
• ISBN 13: 9781733492614
• Reliure: Broché
• Nombre de pages: 138
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg