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NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making - Couverture souple

Bloomfield, Jeff

 
9781733787048: NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision Making
Couverture souple
ISBN 10 : 1733787046 ISBN 13 : 9781733787048
Editeur : Axon Publishing, LLC, 2020

Synopsis

Your business lives and dies by your customer conversations.

But do customers remember you in a sea of sellers?

In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling® methodology has added millions of dollars in top-line revenue for industries as diverse as biotech, heavy manufacturing, engineering, pharmaceuticals, and banking/financial services.

Throughout the book, Bloomfield shares insightful examples and real-life illustrations of professionals using NeuroSelling® to exceed their sales quotas and professional goals, from the sales rep who went from the bottom half of hundreds of salespeople to the company's rep of the year, as well as the dark-horse candidate who beat out three more experienced candidates to land the CEO position.

If your organization:

  • offers discounts to seal the deal
  • has sales cycles far too long
  • lacks a clear sales strategy to grow revenue year over year


...then NeuroSelling presents a clear process to win at the most crucial step in the sales cycle: the point of first impact.

Learn how to:

  • get past "rapport-building" and learn to build genuine trust
  • use their problem as the true cost anchor (instead of your product's price)
  • create overwhelming urgency, using their words and situation
  • quantify the scale of your customer's deeper problem
  • create an aligned vision with the customer
  • end the "hard close" and move from salesperson to trusted partner


Join the thousands of salespeople experiencing phenomenal growth in their careers and organizations.

NeuroSelling®: when neuroscience meets B2B sales success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jeff Bloomfield is the founder and CEO of Braintrust, a sales & marketing consultancy helping companies have more purpose-driven, impactful customer conversations using his NeuroSelling(R) methodology, resulting in untold millions of dollars in increased revenue. In addition, Jeff is a unique and powerful keynote speaker, bringing his one-of-a-kind message of purpose and transformation to stages all around the world. He lives outside Cincinnati, Ohio, with his wife and family.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Axon Publishing, LLC
Date d'édition
2020
Langue
anglais
ISBN 10 
1733787046
ISBN 13 
9781733787048
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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