Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career - Couverture rigide

Gildner, Gil; Gildner, Anya

 
9781733794855: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
Couverture rigide
ISBN 10 : 1733794859 ISBN 13 : 9781733794855
Editeur : Baltika Press, 2021

Synopsis

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like:

  • organic search (SEO)
  • paid advertising (PPC)
  • social media marketing
  • reporting & analytics
  • branding & copywriting
  • email marketing

In Part 2, you’ll read about the soft skills essential to business, like:

  • writing emails
  • invoicing & sales
  • getting an entry level position
  • working as a marketing freelancer
  • starting your marketing agency
  • how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Baltika Press
Date d'édition
2021
Langue
anglais
ISBN 10 
1733794859
ISBN 13 
9781733794855
Reliure
Relié
Nombre de pages
215
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg

Autres éditions populaires du même titre

9781733794879: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Edition présentée

ISBN 10 :  1733794875 ISBN 13 :  9781733794879
Editeur : Baltika Press, 2019
Couverture souple