No! I Don't Have 15 Minutes to Chat: What Top Tech Execs Wish Salespeople Knew About Getting in the Door and Earning the Business - Couverture souple

Silverstein, David; Gaboriault, Randy

 
9781734568400: No! I Don't Have 15 Minutes to Chat: What Top Tech Execs Wish Salespeople Knew About Getting in the Door and Earning the Business

Synopsis

Learn the Secrets of Successfully Selling to CIOs

If you sell technology to CIOs, you know getting their attention is harder than ever. How can you break through the barriers to win their business? David Silverstein and Randy Gaboriault go straight to the source—CIOs themselves—for insider insights on what works, what doesn’t, and what they wish salespeople would do differently.

In this book, you’ll learn everything you need to:

  • Make the initial connection. Email blasts, LinkedIn invites, and cold calls don’t work; here’s what does.
  • Be a partner, not a pest. CIOs are busy. Sleuth out info on their company and concerns without taking a second of their time.
  • Clinch the sale. You worked hard to earn that meeting—so don’t blow it. Here’s what seals the deal (and what not to do).
  • Build long-term relationships. Turn one sale into many by inspiring lasting loyalty from your customers.

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À propos des auteurs

David Silverstein has spent the last 25 years in technology sales and leadership. He is a results-driven relationship builder who is fiercely competitive and passionate about his career. He prides himself on building highly cooperative, energetic competitive cultures. Over his tenure he has held positions in direct and channel sales, target and strategic selling, and most recently VP of sales for a large publicly traded systems integrator.

Randy Gaboriault has spent the last 15 years as an award-winning, global CIO across multiple industries, from aircraft engines and automotive to medical devices and health-care services. CIO Magazine editor-in-chief, Maryfran Johnson, named Randy an exceedingly rare, triple threat CIO: a CIO that is equally talented at managing, problem-solving, and driving revenue. Randy has spent his career creating strategies for exceptional and differentiated technology-enabled value chains. With this experience has come thousands of interactions-good, bad, and ugly-with sales professionals and the sales apparatus of organizations large and small.

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