Sway: Implement the G.r.i.t. Marketing Method to Gain Influence and Drive Corporate Strategy - Couverture rigide

Del Villar, Christina

Couverture rigide

ISBN 10 : 1736028324 ISBN 13 : 9781736028322

Editeur : Inc. Original, 2021

Synopsis

Sway turns marketing professionals into powerhouses by showing them how to build a framework to be more effective and gain influence with a combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy perspective, illustrating how marketing professionals can influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. And from there, they will learn how to build a Map of Influence that identifies their touchpoints of influence across these. This book will help marketing professionals reach greater influence and success; deploy more effective, impactful programs for the marketing organization; and develop smarter campaigns that significantly increase profitability for the company. Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact.

A propos du livre

À propos de l?auteur

Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. Oh man, the stories she could tell. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice and Sebastian Thrun ('AEufather of the self-driving car'AEu). She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100+ years old, to help develop go-to-market and marketing strategies. She has helped companies reach the next level, whether that be exponential growth, acquisition, or IPO. Over the decades she has seen a huge skills gap between what marketing professionals have learned and what is needed for them, their organizations, and their company to succeed. She has been educating and indoctrinating her own marketing teams on a methodology, the GRIT Marketing Method, to help bridge this gap. One that allows marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. This allows them to be more influential and impactful.

Détails de l'édition

• Éditeur: Inc. Original
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1736028324
• ISBN 13: 9781736028322
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
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