A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices - Couverture souple

Rosenberg, Amy

 
9781736514009: A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Couverture souple
ISBN 10 : 1736514008 ISBN 13 : 9781736514009
Editeur : Veracity Marketing, 2021

Synopsis

Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.

This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.

New approaches to PR are also uncovered, including:

  • SEO PR: How to increase organic search engine optimization (SEO) through PR.
  • Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
  • Social PR: How to engage with reporters on social media to gain story ideas and connections.

With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.

Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Recognized as a "Top Woman in PR" by PR News, Amy Rosenberg learned PR in the trenches - working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm's president, Amy oversees the blending of digital strategies with classic PR tactics to increase everything from SEO to community engagement for select clients.Amy's first award-winning book, A Modern Guide to Public Relations, was released in 2021, with an extensive video series further explaining the concepts. She released A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders in 2025.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Veracity Marketing
Date d'édition
2021
Langue
anglais
ISBN 10 
1736514008
ISBN 13 
9781736514009
Reliure
Broché
Nombre de pages
188
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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