A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leadership - Couverture souple

Rosenberg, Amy

 
9781736514023: A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leadership
Couverture souple
ISBN 10 : 1736514024 ISBN 13 : 9781736514023
Editeur : Veracity Marketing, 2025

Synopsis

PR That Works Smarter

Most PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done — and who says old-school media coverage will even benefit you?

Today’s approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership into the very fiber of PR. Pouring decades of experience into her newest book, she offers effective steps for small teams and real-world budgets.

Put smart, steady PR to work:

✅ Land earned media coverage with podcasters, bloggers and traditional media
✅ Boost website rankings with search engine optimization and blog posts
✅ Build an AI-powered marketing team while practicing better self-management
✅ Streamline PR with content marketing, crisis communications and thought leadership


You’ll leave with the beginning of a marketing plan that repurposes PR and jumpstarts your content and social media. Now is the time to break PR out of its chains to fuel growth across every channel.

New to PR or just getting started in the industry? Check out Rosenberg’s first book, A Modern Guide to Public Relations for PR Industry Beginners.

This is PR that works as hard as you do.

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À propos de l?auteur

Amy Rosenberg learned PR in the trenches - working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity, in 2008. As the firm's president, Amy oversees the blending of digital strategies with classic PR tactics to increase everything from SEO to community engagement for select clients.Amy's first book, A Modern Guide to Public Relations, was released in 2021, with an extensive video series further explaining the concepts. She released A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders in 2025. Her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), is on pause but available for download - offering over 100 interviews with business leaders.Amy resides in Portland, Oregon with her husband, two children, dog and cat.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Veracity Marketing
Date d'édition
2025
Langue
anglais
ISBN 10 
1736514024
ISBN 13 
9781736514023
Reliure
Broché
Nombre de pages
210
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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