New Product Development for Small and Medium Enterprises: A practical application of new product development concepts to empower small and medium sized enterprises. - Couverture souple

Edwards Jr, Dr. Thomas V

 
9781737044192: New Product Development for Small and Medium Enterprises: A practical application of new product development concepts to empower small and medium sized enterprises.
Couverture souple
ISBN 10 : 1737044196 ISBN 13 : 9781737044192
Editeur : TVE Enterprises, LLC, 2024

Synopsis

This book equips the leaders of SME (Small and Medium Enterprise) businesses to effectively use new product development as a strategy to improve the competitiveness of their businesses. The US Government defines an SME as a company with 500 employees or less. Although this is a very large range, the research that forms the basis of this book is applicable for companies of 25 to 500 employees (or appropriately sized divisions of larger corporations). The genesis of this book was my assignment as corporate-wide new product development director for an SME. I simultaneously pursued a doctorate in business at Pace University with a focus on organizational innovation. I combined these two perspectives into case study research into how to improve the performance of new product development at SME businesses. The research results were presented at the 2017 Conference of the American Society of Engineering Management. This book builds on this research to present a practical blueprint for SME leadership.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
TVE Enterprises, LLC
Date d'édition
2024
Langue
anglais
ISBN 10 
1737044196
ISBN 13 
9781737044192
Reliure
Broché
Nombre de pages
75
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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