In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Couverture rigide

Kirkpatrick, Jerry

Couverture rigide

ISBN 10 : 1737138743 ISBN 13 : 9781737138747

Editeur : Kirkpatrick Books, 2024

Synopsis

In Defense of Advertising is theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

A propos du livre

À propos de l?auteur

Professor Emeritus of International Business and Marketing, California State Polytechnic University, Pomona

Détails de l'édition

• Éditeur: Kirkpatrick Books
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1737138743
• ISBN 13: 9781737138747
• Reliure: Relié
• Nombre de pages: 201
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg