Articles liés à A Better Decision: Market Research In The Real World

A Better Decision: Market Research In The Real World - Couverture souple

Latimer, Mr Paul

 
9781739803704: A Better Decision: Market Research In The Real World
Couverture souple
ISBN 10 : 1739803701 ISBN 13 : 9781739803704
Editeur : Latimer Appleby Limited, 2021

Synopsis

This book is all about market research.

Hopefully, that’s why you’re reading this right now. I assume you’re interested in market research or, at the very least, in finding out more about it. But why have I written this book, and why do we need another one about market research?

These are good questions, and I will try to answer them in this first chapter, with a few more thoughts in the next. Marketing fascinates a lot of us to an extent it never really quite did when I was growing up; in fact, few people in the late 1970s, when I was at school, really knew what it meant or even used the word much. They understood what sales was ... but marketing?

These days we see those high production adverts on TV, the shiny new products in shops or online, and some of us must wonder how they got made, how decisions were arrived at, and what was behind the thinking.

What was involved in getting those different things to market, or how did all that marketing activity happen? We often only see the outputs, and perhaps don’t consider the preparation that went into it all. That’s where market research often plays a huge part – to support and inform marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Latimer Appleby Limited
Date d'édition
2021
Langue
anglais
ISBN 10 
1739803701
ISBN 13 
9781739803704
Reliure
Broché
Nombre de pages
252
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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