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Writing Well for Work and Pleasure: The New Writer's Guide to Producing Great Content - Couverture souple

Kelsey, Robert

 
9781739841317: Writing Well for Work and Pleasure: The New Writer's Guide to Producing Great Content
Couverture souple
ISBN 10 : 173984131X ISBN 13 : 9781739841317
Editeur : John Wilkes Publishing, 2021

Synopsis

Everyone has that fabled "book in them" but not everyone has the talent to write it. Right? Wrong. Great writing is not a talent. It's a craft. It can be taught and learnt - affording everyone the confidence to express themselves in words. Writing Well for Work & Pleasure: • teaches you how to start your writing project, and how to keep going, • deconstructs elements of writing such as the body-copy, headlines, paragraphs, openings, endings and much more, • creates a step-by-step process for generating content that's ready for publication, including help with SEO, • offers tips on style, eloquence and finding your voice, • teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents, • helps writers talk to editors, publishers and other industry insiders. This book is for: • professionals and academics wanting to write that book relaying their expertise, • ambitious executives needing to write a white paper or report to accelerate their careers, • managers being asked to write articles for publication or contribute to blogs, • artisans and hobbyists with skills and enthusiasm to convey, • idealists and polemicists wanting to inspire and agitate, • historians with a story to tell.

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À propos de l'auteur

Robert Kelsey is a bestselling author, a former magazine editor and journalist and a PR professional who's worked for some of the world's most prestigious organisations: helping them convert their expertise and knowledge into fantastic content. He's also taught scores of young trainees how to write compelling copy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wilkes Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
173984131X
ISBN 13 
9781739841317
Reliure
Broché
Nombre de pages
250
Coordonnées du fabricant
non disponible
Personne responsable
non disponible