Articles liés à Advertising and the Mind of the Consumer
Synopsis
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.
In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr Max Sutherland is an author, columnist and marketing psychologist who works as an independent consultant in Australia and USA. An expert in the psychology of communication, his monthly column is posted on the web at www.sutherlandsurvey.com. He is Adjunct Professor of Marketing at Bond University and Honorary Principal Research Fellow at Wollongong University. The highly successful company he co-founded specialized in tracking the effects of advertising communication for many of the leading global advertisers including Gillette, Merck, Kodak, McDonalds, Miller, Qantas, Nestle and Pfizer. He has published numerous papers in American, European and Australasian journals and serves on the Editorial Board of the International Journal of Brand Management and the International Journal of Advertising.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising and the Mind of the Consumer: What Works, What Doesn't and Why
Edité par
Allen & Unwin, 2008
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781741755992. N° de réf. du vendeur 9364849
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Advertising and the Mind of the Consumer: What works, what doesn't and why
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Routledge, 2008
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008054960
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
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Allen & Unwin, 2009
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Edité par
Allen & Unwin, 2009
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP89569628
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Advertising and the Mind of the Consumer : What Works, What Doesn't, and Why
Edité par
Allen & Unwin, 2009
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 7637499-6
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Advertising and the Mind of the Consumer: What works, what doesn't and why
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Allen & Unwin, Sydney, 2008
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
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Paperback. Etat : Very Good. Revised 3rd edition. Yellowed paper.; Index, revised 3rd international edition. 500gms weight; Charts & Graphs; 8vo 8" - 9" tall; 372 pages. N° de réf. du vendeur 38893
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Advertising and the Mind of the Consumer
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Routledge, 2008
ISBN 10 : 1741755999
ISBN 13 : 9781741755992
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Advertising and the Mind of the Consumer: What works, what doesn't and why
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ISBN 13 : 9781741755992
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
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Advertising and the Mind of the Consumer: What Works, What Doesn\ t, and Why
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Taylor & Francis, 2008
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr Max Sutherland is an author, columnist and marketing psychologist who works as an independent consultant in Australia and USA. An expert in the psychology of communication, his monthly column is posted on the web at By the time we die, we w. N° de réf. du vendeur 596788607
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