Articles liés à Media Relations: Second Edition, Issues and Strategies

Media Relations: Second Edition, Issues and Strategies - Couverture souple

Johnston, Jane

 
9781742376448: Media Relations: Second Edition, Issues and Strategies
Couverture souple
ISBN 10 : 1742376444 ISBN 13 : 9781742376448
Editeur : Allen & Unwin, 2012

Synopsis

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.

Biographie de l'auteur

Jane Johnston is Associate Professor in the School of Communication and Media at Bond University. A former journalist and public relations practitioner, she is co-editor of the leading text Public Relations: Theory and Practice and is widely published in the field of communications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Allen & Unwin
Date d'édition
2012
Langue
anglais
ISBN 10 
1742376444
ISBN 13 
9781742376448
Reliure
Broché
Numéro d'édition
2
Nombre de pages
304
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
non disponible