Air hostesses took to the skies in the 1930s, proud and excited to have the most glamorous job in the world. This was a job like no other-filled with adventure, shiny new technology, and work that was thrilling, demanding and exhausting. Young women flocked in droves to be measured, weighed, and squeezed into snappy uniforms. Smile, Particularly in Bad Weather tells the story of the development of this pioneering profession. It describes the shift from the 1930s, when the girl-next-door took to the air with a great degree of bravado, through to the 1960s and the 'coffee, tea or me?' stereotype, where airlines sexualised the air hostess as a point of marketing difference. The book then covers the crucial period where air hostesses fought back, no longer wanting to be stereotyped nor discriminated against in terms of fair working conditions. The job of air stewardess shaped working women to become something more, it tested their independence, it encouraged self-enhancement and sophistication, and it took them to places they hadn't dreamt about. [Subject: Australian History, Aviation Studies, Gender Studies, Non-Fiction]
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Paperback. Etat : new. Paperback. Air hostesses took to the skies in the 1930s, proud and excited to have the most glamorous job in the world, barely looking over their shoulders as they boarded aircraft. Air travel had created a new type of modern workplace-this was a job like no other-filled with adventure, shiny new technology and work that was thrilling, demanding and exhausting. Young women flocked in droves to be measured, weighed and squeezed into snappy uniforms. Smile, Particularly in Bad Weather tells a story about the development of this pioneering profession. It describes the shift from the 1930s, when the girl-next-door took to the air with a great degree of bravado, through to the 1960s and the 'coffee, tea or me?' stereotype where airlines sexualised the air hostess as a point of marketing difference, then on to a crucial period where the air hostess fought back, no longer wanting to be stereotyped nor discriminated against in terms of fair working conditions. This job shaped working women to become something more, it tested their independence, it encouraged self-enhancement and sophistication and it took them to places they hadn't dreamt about. Smile, Particularly in Bad Weather Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781742589251
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Paperback. Etat : new. Paperback. Air hostesses took to the skies in the 1930s, proud and excited to have the most glamorous job in the world, barely looking over their shoulders as they boarded aircraft. Air travel had created a new type of modern workplace-this was a job like no other-filled with adventure, shiny new technology and work that was thrilling, demanding and exhausting. Young women flocked in droves to be measured, weighed and squeezed into snappy uniforms. Smile, Particularly in Bad Weather tells a story about the development of this pioneering profession. It describes the shift from the 1930s, when the girl-next-door took to the air with a great degree of bravado, through to the 1960s and the 'coffee, tea or me?' stereotype where airlines sexualised the air hostess as a point of marketing difference, then on to a crucial period where the air hostess fought back, no longer wanting to be stereotyped nor discriminated against in terms of fair working conditions. This job shaped working women to become something more, it tested their independence, it encouraged self-enhancement and sophistication and it took them to places they hadn't dreamt about. Smile, Particularly in Bad Weather This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781742589251
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