Eat. Shift. Or Die: What AI changes. How organisations adapt, or don't. What comes next for you. - Couverture souple

Gray, Phil

Couverture souple

ISBN 10 : 1764831209 ISBN 13 : 9781764831208

Editeur : Gray Matter Books, 2026

Synopsis

AI is not the story. The organisation is.

Two companies buy access to the same AI. One redesigns the work and finds services it could never afford to offer. The other bolts a chatbot onto an exhausted process and creates three new checking roles nobody budgeted for. Same technology, opposite results. The difference was never the machine.

Eat. Shift. Or Die. is about what AI actually does to organisations: quietly, continuously, and mostly without asking. It arrived without a launch date. It keeps improving after implementation. And it has collided with the machinery organisations use to change themselves: transformation programs with end dates, funding that stops at go-live, governance that rewards finishing. Machinery built for a world where change had edges, meeting a technology that doesn't finish.

Phil Gray has been talking to machines since a cassette tape introduced him to a chatbot in 1979. Since then he has built businesses through the dot-com boom and out the other side, run innovation labs around the world, and spent decades close enough to enterprise change programs to hear the gears grind. He has been the disruptor, the disrupted, and the one sent in afterwards. Writing from scar tissue, not theory.

Inside:

• Why the most successful change program in history happened in Australia in 1966, and why it can never be run again
• Why OpenAI and Anthropic just spent billions founding what are, when you read the job descriptions, change management firms
• Tesla's Warp: what it looks like when adaptation is built into a company's operating system, and what it costs to keep
• IKEA and Klarna running the same experiment in opposite directions, the Queensland fabricator who beat them both to the lesson, and the profitable importer whose biggest IT project is a migration TO SharePoint
• Why "change leader" is a job title with an expiry date, and what leading looks like once expertise stops being scarce
• Small, cheap experiments that build your own judgement, whether you run a team, a company or just your own career

No maturity model. No playbook with a finish line. One load-bearing idea: three conditions (context, authority and sense-making) feeding one loop (sense, decide, act, learn), tested in organisations from twenty people to two hundred thousand.

The voice is direct, occasionally blunt, and once or twice profane. The accent is Australian. The patterns aren't. And every claim is sourced, because a book that tells you to verify the machines should survive verification itself.

Eat: take in what the world is actually telling you, especially when it's inconvenient. Shift: change position, practice or identity before the old one fails completely. Or die: not necessarily all at once. Organisations, professions and ways of working can stay technically alive for years after the world stops needing them.

Not a threat. A sequence.

If you carry responsibility before the authority arrives, whether in a change role, a leadership job, or a family business that has never bought a strategy deck and never will, this book was written for you too.

Détails de l'édition

• Éditeur: Gray Matter Books
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1764831209
• ISBN 13: 9781764831208
• Reliure: Broché
• Nombre de pages: 286
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg