Articles liés à Hospitality Marketing and Consumer Behavior: Creating...

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Couverture rigide

Livre 11 sur 20: Advances in Hospitality and Tourism
 
9781771883788: Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Synopsis

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jauhari, Vinnie|

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.