Hospitality Revenue Management: Concepts and Practices - Couverture rigide

Couverture rigide

ISBN 10 : 1771888881 ISBN 13 : 9781771888882

Editeur : Apple Academic Press Inc., 2020

Synopsis

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

 

A propos du livre

À propos de l'auteur

<p><strong>Dr. Szende</strong> is Programme Lead in Hospitality Management at Oxford Brookes Business School, Oxford Brookes University, UK. </p>

À propos de la quatrième de couverture

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

Détails de l'édition

• Éditeur: Apple Academic Press Inc.
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1771888881
• ISBN 13: 9781771888882
• Reliure: Relié
• Nombre de pages: 492
• Éditeur: Szende Peter
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible