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The Street Savvy Sales Leader: A Guide to Building Teams That Consistently Win New Business - Couverture rigide

Welch, Mark

 
9781773270449: The Street Savvy Sales Leader: A Guide to Building Teams That Consistently Win New Business

Synopsis

As a sales leader, you know your sales pipeline needs filling. You know your customers are unhappy having to “break in” new reps. You know how quickly your customers’ buying behavior changes with increased knowledge and choices. You know that to gain new customers and keep existing ones you must continually exceed their expectations. And you know that the odds are against you: training has little correlation to ROI, and most salespeople forget 80 percent of their training within a month. The solution? Build a team, workplace culture, and sales funnel that ensure long-term adaptability and success. Gimmick-free and packed with clear and effective advice, The Street Savvy Sales Leader uses tried-and-tested techniques from 30+ years of experience, and interviews with more than 100 sales professionals, to help you focus on the people, values, and processes that will enable your business to flourish for years to come.

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À propos de l'auteur

Mark Welch (Toronto, Canada) was a sales organization advisor, sales team developer, certified sales and sales leadership coach, and author. As the founder of Street Savvy Sales Leadership, Mark helped business-to-business companies build, and grow best in class sales teams. His passion was helping to build high performance, focused, accountable sales organizations and answering that critical all-encompassing question, “How do you get the most sales productivity out of your sales organization?”

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