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Strategic Communication in Canada: Planning Effective Pr Campaigns - Couverture souple

Gauthier, Bernard

 
9781773380766: Strategic Communication in Canada: Planning Effective Pr Campaigns
Couverture souple
ISBN 10 : 1773380761 ISBN 13 : 9781773380766
Editeur : Canadian Scholars, 2018

Synopsis

Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Strategic Communication in Canada is structured around the two major phases of developing communication strategy. In the first half of the book, readers will be taken through the main phases of conducting a situation analysis – a prerequisite to developing strategy. In part two, readers will move from raw materials to finished, polished strategy. Readers will then use a planning model to help organize knowledge and draw conclusions.

This easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. Strategic Communication in Canada is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Bernard Gauthier is a Professor and Program Coordinator of the Bachelor of Public Relations program at Conestoga College, Doon Campus.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Canadian Scholars
Date d'édition
2018
Langue
anglais
ISBN 10 
1773380761
ISBN 13 
9781773380766
Reliure
Broché
Nombre de pages
210
Coordonnées du fabricant
non disponible
Personne responsable
non disponible