Say What They Can't Unhear: The 9 Principles of Lasting Change - Couverture souple

Webster, Tamsen

Couverture souple

ISBN 10 : 1774583534 ISBN 13 : 9781774583531

Editeur : Page Two Books, Inc., 2024

Synopsis

A compact guide highlighting nine principles of persuasion that work to motivate lasting change without coercion or manipulation. Nine principles of persuasion to motivate, not manipulate. Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t unhear. From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers. If you’re looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can’t Unhear is the resource you need in your back pocket.

A propos du livre

À propos de l?auteur

Tamsen Webster has dedicated her career to helping impact-focused leaders build buy-in for big ideas. As a sought-after message designer and speaker, she has helped organizations such as Johnson & Johnson and Harvard Medical School, as well as nonprofits and startups, craft their case for change. She spent over nine years as an executive producer and idea strategist for TEDxCambridge and was named to the Thinkers50 Radar in 2022. Her trademark Red Thread storytelling approach was the subject of her first book. Tamsen lives in Boston with her husband, two children, and a retired racing greyhound named Walnut.

Détails de l'édition

• Éditeur: Page Two Books, Inc.
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1774583534
• ISBN 13: 9781774583531
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible