A Technique for Producing Ideas - Couverture souple

Young, James Webb

Couverture souple

ISBN 10 : 177464147X ISBN 13 : 9781774641477

Editeur : Must Have Books, 2021

Synopsis

This short but powerful book has helped thousands of writers, artists, scientists, and engineers to solve problems and generate ideas. Now let James Webb Young's unique insights help you be more creative in every area of life. Advertising mogul William Bernbach wrote, "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas." This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising and marketing or ANY other field...

Détails de l'édition

• Éditeur: Must Have Books
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 177464147X
• ISBN 13: 9781774641477
• Reliure: Broché
• Nombre de pages: 38
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne