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The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email - Couverture souple

Garbugli, Étienne

 
9781777160401: The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
Couverture souple
ISBN 10 : 1777160405 ISBN 13 : 9781777160401
Editeur : Étienne Garbugli, 2020

Synopsis

40-60% of your free trial users will never see your product a second time. Do you just let them go?


Email marketing is one of the highest-leverage activities in a SaaS business. By introducing a single campaign today, you could significantly increase your conversions and get the benefits predictably and repeatedly, week after week.

When I joined LANDR, we were only sending 3 automated emails and only 1 was performing. We made a lot of mistakes along the way, including sending 85,000 emails to the wrong users. It took trial and error, long hours, and exhaustive internet searches. But the results were clear once we got it right: email was more effective at generating revenue than more ads, new features, or redesigns. We built an upsell program generating up to 42% of weekly subscription conversions.

You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.

The SaaS Email Marketing Playbook includes everything I would have loved to know before I got started at LANDR:
  • How and when to create emails and in-app messages that influence behavior and purchase decisions
  • How to double, triple, or quadruple the performance of every email you send
  • How to stand out in an increasingly crowded inbox
  • How to create processes to systematically grow your email program over time
The book also includes seven deep dives covering onboarding, upsell, retention, referral, reactivation, and more.

You don't need to be a master copywriter to send effective emails. You just need the right processes and knowledge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Étienne Garbugli
Date d'édition
2020
Langue
anglais
ISBN 10 
1777160405
ISBN 13 
9781777160401
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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