Statistics with R for Marketing: Volume 2: Linear Models and Cluster Analysis

Nady, Mohsen

 
9781779564634: Statistics with R for Marketing: Volume 2: Linear Models and Cluster Analysis
ISBN 10 : 1779564635 ISBN 13 : 9781779564634
Editeur : Delve Publishing, 2025

Synopsis

Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Delve Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
1779564635
ISBN 13 
9781779564634
Reliure
Belle reliure
Nombre de pages
187
Coordonnées du fabricant
non disponible
Personne responsable
non disponible