Articles liés à Special Issue: Toward a Better Understanding of the...
Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (9) - Couverture rigide
Synopsis
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 117,15
EUR 7,43 expédition depuis Royaume-Uni vers France
Destinations, frais et délaisRésultats de recherche pour Special Issue: Toward a Better Understanding of the...
Image d'archives
Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Edité par
Emerald Group Publishing Limited -, 2012
ISBN 10 : 1780529120
ISBN 13 : 9781780529127
Ancien ou d'occasion
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
textbook. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781780529127
Quantité disponible : 1 disponible(s)
Image d'archives
Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Edité par
Emerald Group Publishing Limited, 2012
ISBN 10 : 1780529120
ISBN 13 : 9781780529127
Ancien ou d'occasion
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
textbook. Etat : Very Good. Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781780529127
Quantité disponible : 1 disponible(s)
Image d'archives
Toward a Better Understanding of the Role of Value in Markets and Marketing
Edité par
Emerald Publishing Limited, 2012
ISBN 10 : 1780529120
ISBN 13 : 9781780529127
Neuf
Couverture rigide
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. New copy - Usually dispatched within 4 working days. 574. N° de réf. du vendeur B9781780529127
Quantité disponible : Plus de 20 disponibles
Image d'archives
Toward a Better Understanding of the Role of Value in Markets and Marketing
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781780529127
Quantité disponible : 15 disponible(s)
Image d'archives
Special Issue
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. pp. 275. N° de réf. du vendeur 96413123
Quantité disponible : 3 disponible(s)
Image d'archives
Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, 9)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9781780529127_new
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Special Issue : Toward a Better Understanding of the Role of Value in Markets and Marketing
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 16519619-n
Quantité disponible : Plus de 20 disponibles
Image d'archives
Special Issue
Vendeur : Books Puddle, New York, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. pp. 275. N° de réf. du vendeur 2697032732
Quantité disponible : 3 disponible(s)
Image fournie par le vendeur
Special Issue : Toward a Better Understanding of the Role of Value in Markets and Marketing
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 16519619-n
Quantité disponible : Plus de 20 disponibles
Image d'archives
Toward a Better Understanding of the Role of Value in Markets and Marketing
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Editor(s): Vargo, Stephen L.; Lusch, Robert F. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 275 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 26. Weight in Grams: 542. . 2012. Textbook Binding. . . . . N° de réf. du vendeur V9781780529127
Quantité disponible : Plus de 20 disponibles