Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (9) - Couverture rigide

Livre 2 sur 13: Review of Marketing Research
 
9781780529127: Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing (9)
Couverture rigide
ISBN 10 : 1780529120 ISBN 13 : 9781780529127
Editeur : Emerald Group Publishing Limited, 2012

Synopsis

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emerald Group Publishing Limited
Date d'édition
2012
Langue
anglais
ISBN 10 
1780529120
ISBN 13 
9781780529127
Reliure
Relié
Nombre de pages
275
Éditeur
Vargo Stephen L., Lusch Robert F.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible