Entertainment Management: Towards Best Practice - Couverture rigide

Couverture rigide

ISBN 10 : 1780640226 ISBN 13 : 9781780640228

Editeur : CABI Publishing, 2014

Synopsis

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

A propos du livre

À propos des auteurs

Stuart Moss

Ben Walmsley

Détails de l'édition

• Éditeur: CABI Publishing
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1780640226
• ISBN 13: 9781780640228
• Reliure: Relié
• Nombre de pages: 328
• Éditeur: Moss Stuart, Walmsley Ben
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible