Research Themes for Events - Couverture rigide

Couverture rigide

ISBN 10 : 1780642520 ISBN 13 : 9781780642529

Editeur : CABI Publishing, 2013

Synopsis

Following on from Research Themes for Tourism, which sought to both provide a snapshot of tourism subjects and provide an overview of major themes for students new to tourism, this book seeks to cover the same ground with events.

Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing key concepts, theories and discussions centering on these subjects. For example, how has this type of event developed, why has it become successful and what impact does it have? Case studies are also included to provide a well-rounded approach to the subject.

A propos du livre

À propos des auteurs

Rebecca Finkel is Programme Leader & Lecturer, Events Management, Queen Margaret University, UK.

David McGillivray is a Reader in Events and Culture in the School of Creative and Cultural Industries at the University of the West of Scotland.

Gayle McPherson is Professor of Events and Cultural Policy, University of the West of Scotland, UK.

Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy

Détails de l'édition

• Éditeur: CABI Publishing
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1780642520
• ISBN 13: 9781780642529
• Reliure: Relié
• Nombre de pages: 192
• Éditeur: Finkel Rebecca, McGillivray David, McPherson Gayle, Robinson Dr Peter
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible