Copywriting: Successful writing for design, advertising and marketing - Couverture souple

Shaw, Mark

Couverture souple

ISBN 10 : 1780670001 ISBN 13 : 9781780670003

Editeur : Laurence King Publishing, 2012

Synopsis

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

A propos du livre

Présentation de l'éditeur :

Shows how to write for all formats and contexts, from catalogues and advertising to magazines and websites

À propos de cette édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2012
• ISBN 10: 1780670001
• ISBN 13: 9781780670003
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 240