Copywriting: Successful writing for design, advertising and marketing - Couverture souple

Shaw, Mark

Couverture souple

ISBN 10 : 1780670001 ISBN 13 : 9781780670003

Editeur : Laurence King Publishing, 2012

Synopsis

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

A propos du livre

À propos de l'auteur

Mark Shaw has been a professional copywriter for over 25 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he is now the president of Liquid Agency Europe, managing global brand and messaging for some of the world's leading organizations. Mark is also a visiting fellow at Nottingham Trent University, where he regularly lectures on copywriting, messaging, and branding.

À propos de la quatrième de couverture

Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter.<br/>

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1780670001
• ISBN 13: 9781780670003
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: Alexander Ungert; handelskontor-ungert@gmx.de; ; Am Höhberg 23; Bad Schwalbach; 65307; Allemagne