Read Me: 10 Lessons for Writing Great Copy - Couverture souple

Lingwood, Gyles; Horberry, Roger

Couverture souple

ISBN 10 : 1780671814 ISBN 13 : 9781780671819

Editeur : Laurence King Publishing, 2014

Synopsis

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks

A propos du livre

À propos de l?auteur

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).

À propos de la quatrième de couverture

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1780671814
• ISBN 13: 9781780671819
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: Soc. Agr. La Raia Ss; http://www.la-raia.it; ; Strada Monterotondo, 79; Novi Ligure; 15067; Italie