Creating a Brand Identity: A Guide for Designers - Couverture souple

Slade-Brooking, Catharine

 
9781780675626: Creating a Brand Identity: A Guide for Designers
Couverture souple
ISBN 10 : 1780675623 ISBN 13 : 9781780675626
Editeur : Laurence King Publishing, 2016

Synopsis

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.

À propos de la quatrième de couverture

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Laurence King Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
1780675623
ISBN 13 
9781780675626
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
BOOKS etc..
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