Articles liés à Creating a Brand Identity: A Guide for Designers
Synopsis
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Catharine Slade-Brooking is a Senior Lecturer on BA Graphic Communication at the University for the Creative Arts and has worked on design and branding projects for companies including Lloyds Bank, ICI, Sunday Times, Random House, The World Wide Fund for Nature and Zenica.
À propos de la quatrième de couverture
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Creating a Brand Identity: A Guide for Designers
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Creating a Brand Identity: A Guide for Designers
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. N° de réf. du vendeur 00109537704
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Creating a Brand Identity: a Guide for Designers : (Graphic Design Books, Logo Design, Marketing)
Edité par
King Publishing, Laurence, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 49452420-6
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Edité par
Laurence King, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1780675623I3N00
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Edité par
Laurence King Publishing, United Kingdom, London, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008104708
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Couverture souple
Vendeur : Bookoutlet1, Easley, SC, Etats-Unis
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Etat : Like New. Great shape- like new! Has a publisher remainder mark. paperback Used - Like New 2016. N° de réf. du vendeur BS-000337
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Image d'archives
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Paperback
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
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Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_486277560
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Image d'archives
Creating a Brand Identity: A Guide for Designers
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. N° de réf. du vendeur CIN1780675623G
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Ancien ou d'occasion
Couverture souple
Vendeur : MusicMagpie, Stockport, Royaume-Uni
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Creating a Brand Identity : A Guide for Designers
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Neuf
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Creating a Brand Identity: A Guide for Designers (Paperback or Softback)
Edité par
Laurence King 1/26/2016, 2016
ISBN 10 : 1780675623
ISBN 13 : 9781780675626
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Paperback or Softback. Etat : New. Creating a Brand Identity: A Guide for Designers. Book. N° de réf. du vendeur BBS-9781780675626
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