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Visual Merchandising Third Edition: Windows, in-store displays for retail - Couverture souple

Morgan, Tony

 
9781780676876: Visual Merchandising Third Edition: Windows, in-store displays for retail
Couverture souple
ISBN 10 : 1780676875 ISBN 13 : 9781780676876
Editeur : Laurence King Publishing, 2016

Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.

Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.

À propos de la quatrième de couverture

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Laurence King Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
1780676875
ISBN 13 
9781780676876
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
GPSR Kontakt
info@laurencekingverlag.de

Jablonskistraße 27
Berlin
10405
Allemagne