A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.
Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : New. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). . . 2016. 3rd Edition. Paperback. . . . . N° de réf. du vendeur V9781780676876
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