Synopsis
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.
It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.
Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.
À propos de la quatrième de couverture
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Visual Merchandising, Third Edition : Windows and in-Store Displays for Retail
Edité par
Orion Publishing Group, Limited, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
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Visual Merchandising, Third edition: Windows and in-store displays for retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
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Visual Merchandising, Third edition: Windows and in-store displays for retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
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Visual Merchandising, Third edition: Windows and in-store displays for retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
Ancien ou d'occasion
Couverture souple
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Visual Merchandising, Third edition: Windows and in-store displays for retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
Ancien ou d'occasion
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Visual Merchandising, Third edition: Windows and in-store displays for retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
Ancien ou d'occasion
Paperback
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Visual Merchandising, Third edition
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Visual Merchandising : Window and In-Store Displays for Retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 24640253-n
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Visual Merchandising, Third edition (Paperback)
Edité par
Laurence King Publishing, London, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781780676876
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Image fournie par le vendeur
Visual Merchandising : Window and In-Store Displays for Retail
Edité par
Laurence King Publishing, 2016
ISBN 10 : 1780676875
ISBN 13 : 9781780676876
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 24640253
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