When user-generated content (UGC) emerged as a central facet of the BBC's digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content.
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Simon Popple is Principal Lecturer in Film and Media Studies at the University of Teeside, UK.
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Etat : New. When user-generated content (UGC) emerged as a central facet of the BBC's digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content. Editor(s): Thornham, Helen; Popple, Simon. Num Pages: 255 pages, 20 integrated bw. BIC Classification: JFD. Category: (UU) Undergraduate. Dimension: 148 x 223 x 27. Weight in Grams: 460. . 2013. Hardback. . . . . N° de réf. du vendeur V9781780765136
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Hardcover. Etat : new. Hardcover. When user-generated content (UGC) emerged as a central facet of the BBCs digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content across the news, civic and creative spheres.Based on original research, the book explores the resources generated using UGC, from Blast to Adventure Rock, from the BBC Hub to Newsround and The Archers message boards. Whether UGC referred to citizen journalism, oral and digitalstorytelling, the civic, political or creative engagement of young people, disseminating stories from local communities, or reflecting on historical moments, it appeared to promote and transform longstanding BBC agendas into and within a digital era. This book also presents the lessons we need to carry forward as the digital and new media landscape evolves, and as theBBC continues to shape this terrain. When user-generated content (UGC) emerged as a central facet of the BBC's digital presence, it seemed to engage directly with the public service remit in a modern and multiplatform way. Content Cultures examines this key moment of digital affluence and creativity as the BBC embraced user-generated content. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781780765136
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