50 Management Ideas You Really Need to Know - Couverture souple

Russell-Walling, Edward

Couverture souple

ISBN 10 : 1780875835 ISBN 13 : 9781780875835

Editeur : Greenfinch, 2012

Synopsis

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

A propos du livre

Présentation de l'éditeur :

20 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp.

The 20 bite-sized topics expound the wisdom of well-known business gurus from Peters and Porter to Welch and Gates, explain helpful theories and tools such as Ansoff's Product/Market grid and the Boston Matrix, expand on management ideas like branding, outsourcing, supply and demand, and cover the latest commercial concepts from the online world.

Biographie de l'auteur :

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

À propos de cette édition

• Éditeur: Greenfinch
• Date d'édition: 2012
• ISBN 10: 1780875835
• ISBN 13: 9781780875835
• Reliure: Broché
• Nombre de pages: 240