My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It - Couverture souple

Growick, Phil

 
9781780921952: My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
Couverture souple
ISBN 10 : 1780921950 ISBN 13 : 9781780921952
Editeur : MX Publishing, 2012

Synopsis

And All You've Heard About The Crazy World of Advertising Doesn't Even Come Close. From the top ad people all over the world, the ones who create the best TV commercials and ads, the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did. And lived to talk about it. Barely. They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies, but actually happened to these people. You may not believe what you will read, but in the ad world, you may not believe what you see, either. Here's a partial list (in alphabetical order) of the top global creative leaders whose stories you'll read: David Angelo (Chairman, CCO, David&Goliath) Rosie Arnold (Deputy ECD, BBH/London) Nick Bailey (ECD, AKQA/Amsterdam) David Baldwin (Lead Guitar, Baldwin &) Jamie Barrett (Partner, ECD, Goodby, Silverstein & Partners) Susan Credle (CCO, Leo Burnett) Greg Di Noto (Partner, CCO, Deutsch, Inc./NY) Mark Fitzloff (Partner, Co-ECD, W&K/Portland) Ian Grais (CCO, CO-Founder, Rethink/Canada) Nick Law (CCO, R/GA) Kevin McKeon (ECD, StrawberryFrog/NY) Malvika Mehra (National CD, GREY India); Al Moseley (Managing Partner, ECD, 180/Amsterdam) Robert Rasmussen (N.A. CCO, TribalDDB) Rob Riley (Partner, Global CCO, Crispin, Porter, Bogusky) Kevin Roddy (CCO, Chairma, Publicis & Hal Riney/SF) Ted Royer (Partner, ECD, Droga5/NY) Mariano Serkin (CO-ECD, Del Campo Nazca Saatchi & Saatchi/Buenas Aires) Rob Strasberg (CCO, Vice Chairman, DONER) Carlos Vaca (President, ECD, BBDO/Mexico) Robert Wong (Global CCO, Google Creative Lab)

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Éditeur
MX Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
1780921950
ISBN 13 
9781780921952
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible