The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm - Couverture souple

Kelley, Tom

Couverture souple

ISBN 10 : 1781256144 ISBN 13 : 9781781256145

Editeur : Profile Books Ltd, 2016

Synopsis

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

A propos du livre

À propos de l'auteur

Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

Détails de l'édition

• Éditeur: Profile Books Ltd
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1781256144
• ISBN 13: 9781781256145
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: PROFILE BOOKS; https://profilebooks.com/; ; 3 Holford Yard, Bevin Way; London; WC1X9HD; Royaume-Uni
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